White Enamel
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 Chelsea Commemorative Champions League Winners 2012 Double Enamel Badge $4.74 Time Remaining: 29d 4h 56m Buy It Now for only: $4.74 |
 Vintage white enamel pot lid Red trim Large bale handle Chamber bucket 3 DAYS $19.99 (1 Bid) Time Remaining: 18h 5m |
 Sterling Silver ENAMEL BLACK WHITE SWIRLING DOME RING Sz 8 $30.88 Time Remaining: 48m Buy It Now for only: $47.50 |
 MACKENZIE CHILDS COURTLY CHECK ENAMEL BLACK WHITE PET DOG CAT BOWLS BOWL SET 2 $31.00 (18 Bids) Time Remaining: 16h 45m |
 6 Crest 3D White Vivid Toothpaste Radiant Mint whitening teeth Enamel safe 40oz $23.99 Time Remaining: 20d 4h 22m Buy It Now for only: $23.99 |
 Vintage white enamel refrigerator dish lid Black trim enamelware 3 DAY sale $7.99 Time Remaining: 18h 10m |
 Lot 40 Vintage Metal Enamel Petals Unfinished Flower Brooches Parts Pink White $15.50 (6 Bids) Time Remaining: 4h 54m |
 VINTAGE WHITE ENAMEL COOKWARE casserole chef pot mid century modern 60s LOT $22.49 (4 Bids) Time Remaining: 20h 2m |
 Women Bohemian Iconic Arty Enamel Dots Ring Gold tone Vintage Cocktail Rings $4.98 Time Remaining: 19d 43m Buy It Now for only: $4.98 |
 Fashion white enamel WILD FOX letter charms gold tone bracelet Great Gifts $12.50 (10 Bids) Time Remaining: 9h 52m |
 Cathrineholm ENAMEL BOWL Norway Mid Century Modern BLACK WHITE STRIPED Finel Era $35.00 (5 Bids) Time Remaining: 1d 17h 14m |
 Vintage White Enamel Pitcher w Black Trim Vintage 9 Enamel Ware Pitcher $19.99 Time Remaining: 2d 13h 33m |
 Elegant Style Womens Black and White Rhinestone Enamel Stud Earring X07 $3.49 Time Remaining: 29d 11h 5m Buy It Now for only: $3.49 |
 White Enamel Cream Pitcher by Cinsa $9.99 Time Remaining: 4d 10h 5m |
 Vintage White Enamel Cooking Pot with Lid and Wooden Handle Red Trim $17.50 (18 Bids) Time Remaining: 17h 15m |
 Lot 46 Vintage Metal Enamel Black White Petals Unfinished Flower Brooches Part $23.25 (7 Bids) Time Remaining: 5h 32m |
 Fashion crystal enamel butterfly necklace pendant 7 clour to choose $1.35 Time Remaining: 7d 5h 22m Buy It Now for only: $1.35 |
 Sterling Silver ENAMEL BLACK WHITE SWIRLING DOME RING Sz 7 $30.88 Time Remaining: 48m Buy It Now for only: $47.50 |
 Le Creuset Trivet White France Enamel Cast Iron Hot Plate Holder $19.99 (1 Bid) Time Remaining: 2d 19h 5m |
 2 Vintage Enamelware Enamel Metal Red Trim White Divided Plates $5.99 Time Remaining: 1d 21h 54m |
 6pc Authentic Indian Designer Bangles Ethnic Bollywood Fashion Jewelry $19.99 Time Remaining: 14d 17h 54m Buy It Now for only: $19.99 |
 Vintage Yellow White Flower Power Hippie Enamel Daisy Flower Brooches Lot Hedy $14.50 (8 Bids) Time Remaining: 13h 28m |
 Vintage White Enamel Ware Pot Collectible 15 Gallon Enamel Ware Pot With Lid $1.18 Time Remaining: 3d 10h 21m |
 Antique 14K White Gold Filigree Gemstone Enamel Ring $89.80 (21 Bids) Time Remaining: 20h 16m |
 20Pcs Silver Plated Enamel Rhinestone Butterfly charms 8 Colors $4.91 Time Remaining: 16d 21h 41m Buy It Now for only: $4.91 |
 Joan Rivers Signed White Enamel Multi Color Heart Egg Necklace DD $9.99 (1 Bid) Time Remaining: 10h 45m |
 VTG AUSTRIA INVALID FEEDER WHITE BLUE ENAMELRARE HARD TO FIND $19.95 Time Remaining: 2d 16h 50m |
 NEW in BOX HERMES White Silver Enamel Palladium Bracelet $482.51 (9 Bids) Time Remaining: 1d 11h 38m |
 Enamel on Copper Bowl White Flower Deep Rose Pink Scandinavian Norway E Krage $22.99 Time Remaining: 29d 20h 51m Buy It Now for only: $22.99 |
 Vintage White Paisley Floral Print Enamel Fondue Pot Set with handle Stand $9.99 (1 Bid) Time Remaining: 16h 1m |
 Vintage Mexican Southwestern Style Silvertone White Enamel Albalone Earrings $11.99 Time Remaining: 56m Buy It Now for only: $13.99 |
 RARE VINTAGE ART DECO ELGIN 14K WHITE GOLD ENAMEL HINGED LUGS WATCH $1,275.00 (3 Bids) Time Remaining: 1d 17h 18m |
 Cloisonne Enamel Sitting Cat Gold Tone Earrings 1 pair $3.50 Time Remaining: 26d 12h 28m Buy It Now for only: $3.50 |
 Vintage Copco Michael Lax Yellow White Enamel Cast Iron Paella Pan $19.99 Time Remaining: 2d 19h 10m |
 Antique Art Deco Ladies Longines Watch 18K White Gold Enamel 12 Diamonds $34.33 (5 Bids) Time Remaining: 3d 20h 39m |
 VTG ENAMEL BLACK WHITE FLOWER BROOCH PIN JEWLRY $9.99 Time Remaining: 34m |
 White Baseball Major Game Sports Necklace Ball Chain Charm Pendant Enamel Design $8.99 Time Remaining: 29d 17h 31m Buy It Now for only: $8.99 |
 Vintage White enamel ROSE Flower gold NECKLACE Bracelet $31.00 (7 Bids) Time Remaining: 1d 11h 23m |
 ENAMELWARE VINTAGE UTENSIL RACK White w floral design Enamel Ladle Holder $65.00 Time Remaining: 14h 19m |
 TIFFANY CO STERLING PENDANT W RED ENAMEL DIAMOND ON WHITE ENAMEL SURROUND F $11.50 (3 Bids) Time Remaining: 20h 37m |
 Arinna Crystals B w Enamel Butterfly Clad fashion white gold GP finger Rings $5.99 Time Remaining: 2d 48m Buy It Now for only: $5.99 |
 Vintage Aksel Holmsen Norway Sterling Silver Enamel Yellow White Dasie Brooch $22.49 (2 Bids) Time Remaining: 2d 12h 3m |
 Vintage Gold Tone and White Enameled Dangle Hoop Pierced Earrings $5.25 Time Remaining: 40m Buy It Now for only: $6.25 |
 NEW Chantal Enamel Buffet Server Casserole Lid White 29 240SS $9.95 (1 Bid) Time Remaining: 10h 19m |
 Lovely Cute Sweet Enamel Butterfly Golden Alloy Bracelet 3 Colors Optional New $1.99 Time Remaining: 22d 59m Buy It Now for only: $1.99 |
 Butterfly Brand Orange Blue White Enamel Bowl w Floral Design Pre owned $2.79 (1 Bid) Time Remaining: 1d 10h 11m |
 English Halcyon Days Enamel Snow White Quartz Watch Pendant FREE SHIP $49.95 (1 Bid) Time Remaining: 1d 11h 20m |
 Carolee Enamel Black White Gold Tone Enamel Gemstone Stretchable Bangle $12.99 Time Remaining: 22h 12m |
 100X Multiple Color Stylish Pretty Small Enamel Cross Alloy Charms 8mm15mm $2.55 Time Remaining: 10d 2h 44m Buy It Now for only: $2.55 |
 Hermes White Silver Enamel Palladium Plated Bracelet Size 70 NEW In Box $327.00 (21 Bids) Time Remaining: 17h 37m |
 KENNETH LANE WHITE ENAMEL RHINESTONES OWL NECKLACE AND EARRINGS $19.99 Time Remaining: 1d 17h 43m Buy It Now for only: $24.99 |
 White French Enamel Garden Pitcher Jug Garden Chic Vintage Look Lovely $19.99 Time Remaining: 20h 5m |
 20X 50X Silver Plated Enamel Rhinestone Butterfly charms $10.94 Time Remaining: 23d 20h 57m Buy It Now for only: $10.94 |
 Vtg K Denning Modernist 3 Pc White Enamel Set Bracelet Necklace Earrings $64.99 (1 Bid) Time Remaining: 1d 20h |
 Vintage White Enamel Carved White Celluloid Cabochon Brooch $3.54 (3 Bids) Time Remaining: 17h 6m |
 Vintage French Enamel Coffee Pot Cafetiere Swirly Blue and White Shabby Chic $22.12 (2 Bids) Time Remaining: 10h 27m |
 Fashion Korea Style Lovely Cute Enamel Clover Love Heart Golden Alloy Necklace $1.99 Time Remaining: 26d 1h 15m Buy It Now for only: $1.99 |
 SUPERB SCANDINAVIAN STERLING SILVER WHITE GUILLOCHE ENAMEL BUTTERLFY BROOCH $25.43 (14 Bids) Time Remaining: 13h 8m |
 Beautiful Vintage Sterling Siam Bracelet W Dancers In White Enamel Inlay $12.99 Time Remaining: 1d 13h 28m |
 Vintage American Watch Co Size 20 White Enamel Pocket Watch Dial Face $9.95 Time Remaining: 14h 48m |
 Clear crystals plain blackwhite enamel golden bangle cuff bracelet $5.99 Time Remaining: 29d 2h 20m Buy It Now for only: $5.99 |
 New Adio Belt Buckle Skaters Men Women White enamel on matte black Finish $7.99 Time Remaining: 1h 4m Buy It Now for only: $8.99 |
 VINTAGE HUGE WHITE ENAMEL ICE RHINESTONE SPARKLING CLIP EARRINGS SIGNED LERU $6.16 (10 Bids) Time Remaining: 18h 35m |
 RED LINE FORD J CAR HK ENAMEL WHITE EXCELLENT CONDITION $10.02 (5 Bids) Time Remaining: 1d 21h 33m |
 wholesale lot resale 10 crystal white enamel rings HE21 $12.99 Time Remaining: 29d 13h 48m Buy It Now for only: $12.99 |
 BASEBALL SOFTBALL EARRINGS RED WHITE ENAMEL $0.99 (1 Bid) Time Remaining: 9h 8m Buy It Now for only: $1.99 |
 Le Creuset 16 White Enamel Cast Iron Small Skillet Frying Pan 625 $15.00 Time Remaining: 2d 20h 54m |
 New Alfieri St John 18K White Gold Diamond Enamel Flower Ring Retail 2600 $990.00 Time Remaining: 4d 15h 32m |
 1pcs Vintage Style Crystal Enamel Cute Flower Owl Necklace X60 Free Ship $1.88 Time Remaining: 7d 2h 43m Buy It Now for only: $1.88 |
 SAVORY WARE VINTAGE WHITE PORCELAIN ENAMEL ON ARMOCO INGOT IRON BOWLS $9.99 (1 Bid) Time Remaining: 1d 21h 37m |
 VINTAGE BLUE MOONGLOW WHITE ENAMEL FLOWERS NECKLACE BRACELET $8.50 (4 Bids) Time Remaining: 2d 19h 45m |
 DANSK VINTAGE YELLOW ENAMEL BAKING PAN WHITE INTERIOR $8.01 (2 Bids) Time Remaining: 15h 5m |
 Vintage Enamel White Black Cooking Pot $14.99 Time Remaining: 29d 20h 54m Buy It Now for only: $14.99 |
 MUST SEE INCREDIBLE DETAIL ANTIQUE 18K WHITE GOLD FILIGREE DIAMOND ENAMEL RING $295.00 (1 Bid) Time Remaining: 1d 8h 22m |
 Vintage RedWhiteBlueEnamel Daisy Flower Brooches Lot Earrings $10.50 (4 Bids) Time Remaining: 2d 8h 52m |
 Vtg K Denning Modernist 2 Pc White Blue teal Enamel Set Bracelet Earrings $65.99 (2 Bids) Time Remaining: 1d 20h 10m |
 MARC BY MARC JACOBS Enamel Logo Disc bracelet Gold White $10.00 Time Remaining: 26d 15h 56m Buy It Now for only: $10.00 |
 TRIFARI VINTAGE WHITE ENAMEL PENGUIN BROOCH PIN $13.49 (4 Bids) Time Remaining: 21h 4m |
 Authentic Pandora Silver White Black Enamel Charm 488 $23.50 (6 Bids) Time Remaining: 19h 35m |
 6KT Round White Gold Filigree Small Blue Stone w Enamel Flowers Pin 16 Grams $3.80 (4 Bids) Time Remaining: 1d 1h 5m |
 1Pair Black White Enamel Crystal Cat Face Bead Ear Stud Earring Korean Vogue $1.89 Time Remaining: 23d 7h 40m Buy It Now for only: $1.89 |
 RED LINE CHAPARRAL 2G ENAMEL WHITE C9 CONDITION WITH DECAL SHEET $0.99 (1 Bid) Time Remaining: 2d 21h 27m |
 JANE HUTCHESON FLEURS des SIECLES ENAMEL FLOWERS WHITE GLASS BOWL BRASS FEET $102.50 (2 Bids) Time Remaining: 4d 20h 19m |
 VINTAGE ANTIQUE ART DECO 14K WHITE GOLD FILIGREE DIAMOND BLUE ENAMEL RING DETAIL $695.00 Time Remaining: 3h 5m Buy It Now for only: $765.00 |
 Vintage enamelware enamel Catherineholm White blue Lotus Casserole Pot lid $39.95 Time Remaining: 29d 20h 41m Buy It Now for only: $39.95 |
 Estate Vintage Mexico Sterling Silver Turquoise Chip White Enamel Earrings 6g $0.99 (1 Bid) Time Remaining: 1d 20h 43m |
 Estate Rose Gold Sterling 85ctw Green White Enamel White Sapphire Ring97g $27.00 (3 Bids) Time Remaining: 2d 20h 24m |
 Antique Metal White and Red Enameled Candy Cane Pin Brooch $4.25 Time Remaining: 1h 3m Buy It Now for only: $5.25 |
 ESTATE STERLING SILVER RED WHITE ENAMEL CANDY CANE PENDANT CHARM X345 $11.60 Time Remaining: 29d 20h 2m Buy It Now for only: $11.60 |
 2 Antique Blue White Guilloche Cloisonne Enamel Decorated Hatpins 7 1 4 A++ $17.99 (3 Bids) Time Remaining: 3d 19h 8m |
 HUGE Vintage Gold Tone and White Leaf Diamond Rhinestone Hoop Pierced Earrigs $5.25 Time Remaining: 35m Buy It Now for only: $6.25 |
 Vintage Whiting Davis Mesh Enamel Purse Gold Black Green 1920s $74.99 Time Remaining: 1d 10h 38m |
 VINTAGE BROOCH LOVELY ENAMELED WHITE FLOWER WITH GOLTONE BACKING $9.95 Time Remaining: 29d 10h 21m Buy It Now for only: $9.95 |
 Vintage Enamel White Square Box Container w Blue trim $3.99 (1 Bid) Time Remaining: 3d 18h 10m |
 Vintage Enamel Ware Bowl White Blue with Transfer Flowers $0.99 (1 Bid) Time Remaining: 2d 7h 21m |
 Vintage RedWhiteBlueEnamel Daisy Flower Brooches Lot Earrings $10.50 (3 Bids) Time Remaining: 2d 8h 57m |
 Vintage Metal Enamel Flower Brooch Rhinestone Center $6.25 Time Remaining: 29d 17h 23m Buy It Now for only: $6.25 |
 Vintage Aksel Holmsen Norway Sterling Silver Enamel White Orchid Brooch Pin $20.45 (2 Bids) Time Remaining: 2d 11h 31m |
 vintage art deco red white enamel flower ski skiing tourist brooch c pin 2220 $4.58 Time Remaining: 1d 14h 25m |
 XMAS GIFT BOSTON RED SOX WHITE ENAMEL SILVER TONED ROUND WEDDING MENS CUFFLINKS $5.99 Time Remaining: 32m |
White Enamel
Brand Implementation For White Goods In China
What are "white goods"?
White goods are appliances used to accomplish daily household tasks and include items such as air-conditioners, refrigerators, washing machines, microwave ovens, and stoves. They are consumer durables traditionally painted only with white enamel finish. Today, despite their availability in many different colors, they are still often referred to as white goods. As the standard of living and spending power of Chinese consumers continues to rise, there is great potential in the white goods market for both foreign and Chinese companies to build strong brands.
How is the market for white goods performing in China?
Stimulated by a number of government policies, retail sales of the domestic white goods market experienced double-digit growth in 2009. Increases were seen in all three major segments, including refrigerators, washing machines and air-conditioners, with the sales of refrigerators achieving the fastest increase. In 2009, policies such as "home appliances going rural", "exchange the old for the new" were implemented, causing the demand of the domestic market to expand rapidly, especially in the vast rural areas where refrigerators were swiftly popularized.
When examining China's white goods industry in 2009, we find that the performance of different segments varied greatly. In the refrigerator market a stable structure began to emerge with certain brands rising to the top. For washing machines, new concepts such as green or high-tech versions were released, leading to the formation of a high end market. Air-conditioner brands faced more competitive pressure, so innovation became a differentiating factor.
Looking at the white goods industry as a whole, consumers consider brand names when selecting white goods. This highlights the importance of brand building in this burgeoning industry. In 2009, domestic companies tried to strengthen their brands through mass marketing and advertising, and by extending their product lines and sales channels.
What brand implementation strategies are currently being used?
Major brands are using a variety of implementation strategies. Traditional advertising channels such as television and billboard advertisements are commonly used, often with celebrity endorsement to appeal to consumers. White goods product placement can be seen on TV series and movies. Some brands launch innovative products and new product lines to expand their reach. Also, to reach untapped or less competitive markets, some brands focus on specific market segments, with high end brands like Siemens targeting wealthy 1st tier consumers, while other mid-market brands penetrate 2nd, 3rd, and even 4th tier markets.
Furthermore, the major brands in China are using a number of different codes in their brand communication. Some of the main ones are listed below:
1. Foreign and premium
2. Advanced technology
3. Colorful and patterned designs
4. Spaciousness, freshness
5. Modern or Western lifestyle
6. Elegance
7. Chinese status
8. Healthy lifestyle
9. Energy saving or environmental protection
There are also some unique communications such as a "back to nature" themed advertisements and the promotion of a fridge for children.
How can a brand build equity in the growing white goods market?
The white goods market in 2009 was prosperous, and it is safe to say it will continue to grow in 2010. Local brands like Haier, Midea, and Hisense are taking the lead in the domestic market, while foreign brands are still strongly competitive as they often manage to transfer their established brand equity over to the Chinese context. It is important for domestic brands to focus on building brand equity rather than relying only on short term promotional tactics.
As we have discussed in previous articles, growing brands should concentrate on building brand strength by differentiating themselves from their competitors and becoming more relevant for their consumers. Differentiation could be achieved through innovative product design or functionalities, unique brand communication efforts that use different codes than their competitors, and much more. It is not enough for the products only to be different— they need to be relevant to white goods users by making aspects of their daily lives more convenient or efficient. Here, conducting market research to understand consumer needs, trends, and competitor positioning will be essential.
Conclusion
The white goods market in the world's most populous country expanded rapidly during 2009 and will keep growing in the future. White goods brands, both domestic and global, have the potential to experience huge growth in the years to come, but they need to pay attention to their brand strategy. Growing brands should first focus on increasing brand strength by increasing their differentiation and relevance in the minds of consumers. By identifying codes being used by other brands in the industry, a white goods brand can locate a free space to launch their brand implementation efforts in China.
About the Author
Vladimir Djurovic is the founder and Managing Director of Labbrand, a Shanghai based innovative brand agency specialized in brand research, strategic and creative services. Labbrand website at: http://labbrand.com/ is also the portal to Labbrand branding blog: http://labbrand.com/english/news_and_articles.php/ and reviews of branding related hot topics, with a special focus on China.
Does crest white strips harm the enamel on teeth?
I am worried to use them as I've heard it can hurt one's teeth and cause permanent damage. I've also heard thatonce you finish using them, your teeth becomes more vulnerable to stains and causes them to get "yellower." Is this true? Has anyone ever spoke to a dentist about crest white strips?
Over use of them can be bad for your teeth because you are over bleaching them, just think of it like a t-shirt, if you constantly bleach it, the fibers are going to weaken. You should always follow the directions given to you by your dentist or on the box when using any tooth-bleaching product so that you can use them safely. Also, yes your teeth are more susceptible to stains once they've just been whitened that's why it is recommended that you do not drink or eat anything that could stain them (wine, coffee, tea, berries, etc) for 24-48 hours.
White Enamel Heart Necklace Summer Fashions 2010